Our commitment to sustainability has always been at the heart of everything we do. When Odacité pioneered clean beauty 10 years ago, we were answering a desire for high performance beauty products that respect our health, our planet, and all its living creatures.

Our eco-initiatives are always important, as we ensure our sourcing, manufacturing, packaging, shipping, environmental and team practices meet high standards to reduce our carbon footprint. Beyond these daily contributions, Odacité, in collaboration with Green Ethiopia, planted 20,000 trees in 2020- THANKS TO YOU!

We are not stopping there. We owe it to our beautiful planet to continue to preserve its natural resources for generations to come, which is why we are renewing our promise to donate 21,000 trees in 2021.

This year we are launching a reforestation project in the region of Shebedino, Ethiopia. The whole project itself will take 100,000 trees to accomplish and every year we will watch our forest grow and bring new life to this deserted area.

In December 2020, we planted 20,000 seedlings in a nursery managed by a community of women. December is their dry season, and those seedlings will be nurtured until April when they can be planted.

Deciding on a nonprofit organization to take over our initiative and goals was no easy decision. We wanted to align ourselves with go-getters that are passionate, driven and supportive of their community. The objective of Green Ethiopia is “to fight erosion and its dramatic consequences through afforestation, and supporting the Ethiopian agriculture and forestry for re-gaining food security.” Not only does Green Ethiopia concentrate its efforts on afforestation, but they work closely with farmers and women's associations to improve their livelihood. Starting with seedlings and ending with supportive programs and fresh nutrition, this tree project comes full-circle. It is about hope, change, and the future of our planet.

We invite you to join us on our 2021 mission to plant even more trees, not to mention being CARBON NEGATIVE before the end of the decade!

We thank you for your support, and are so happy to have you as an agent of change with us as we continue on as a green, conscious, clean beauty company.

Challenge yourself this 2021, how will you show up sustainably?

xx,

Valérie and Team Odacité